
Eugenia Blay is Digital Transformation Consultant with 16 years of experience helping organizations across Africa and Europe harness technology for growth, efficiency, and innovation. Guided by the belief that technology is an essential enabler, she has built deep expertise in digital strategy and transformation, FinTech and digital finance, business transformation, and strategic partnerships, supporting multinationals, governments, nonprofits, and industry leaders to solve complex challenges through technology and analytics. Her career has spanned progressively senior roles in financial technology across B2B and B2C environments, including work with organizations such as Lokdon Software, Standard Chartered Bank, and Wadams Consulting, where she led digital transformation initiatives, developed revenue models, and designed financial digital education systems. She later founded Genies, a digital transformation consulting firm focused on helping businesses adopt emerging technologies and empowering African women with digital skills for the future of work. Her work is driven by a commitment to innovation with social impact, enabling organizations to transition smoothly into emerging technologies that improve productivity, simplify operations, and create lasting value.
She specializes in digital transformation consulting, emerging technologies, strategic partnerships, and FinTech and digital finance advisory. She led large-scale business transformation programs, including one of the most significant digital transformation initiatives in the West African banking sector, and advises organizations on AI, technology adoption, disruptive technologies, and distributed ledger technologies to support business growth and productivity. She also led early engagement, planning, and partnership development processes, helping align negotiation, renewal, and collaboration strategies while expanding networks across SaaS, NGO, and FinTech ecosystems. As a trusted advisor in digital identification, software security, and equity and debt financing, she continues to support organizations in building resilient, future-ready operations.